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I've Seen How Reckless Franchisors Can Ruin People's Lives. It's Time for the Responsible Franchising Movement. I’ve spent decades formulating the the four principles of sustainable franchising. If you follow them, the franchisor and the franchisee will thrive. Previous Article Get Two Days of Long-term Parking at Major Airports for Just $10 Next Article How to Reduce Your Real Estate Insurance Costs When Rates Are Soaring Through the Roof