Luisito Comunica Launches Own Tequila – Except It’s Not Tequila

March
18, 2021

2 min read

“Luisillo el tequilero is a reality,” YouTuber Luisito Comunica said in a recent video while presenting his own tequila called “Gran Malo.”

The drink has a peculiarity: It is a tequila liqueur with a spicy tamarind flavor. Likewise, the lid of the container is a shot  glass. The influencer’s idea of participating in the project arose when his now partners gave him a taste of tequila.

“I met some people who are dedicated to producing alcoholic beverages, distributing them … And they were telling me that they are bringing a new project to the door and that they did not know what the sales strategy was going to be. Out of curiosity, I told them to give me a little taste and, as soon as I tasted it, [I said,] ‘Please let me buy a part of this from you, let me be your partner, let me be part of this,'” Comunica explains in his video.

^{Lusito Communicates via Instagram}

Based in Los Altos, Jalisco, the YouTuber shared the process of making the drink, which consists of white tequila and spicy tamarind. He explained that the brand currently has a production rate of six thousand bottles per day.

So far, the tequila liquor comes in a 750 ml presentation and a box contains 12 bottles. The influencer’s new product can be found both online and in physical stores.