Marketing Company Sues Elon Musk's X Corp for Twitter Rebrand That Caused 'Serious Irreparable Harm' to Its Business X Social Media claims that X Corp’s rebrand has caused consumer confusion and harmed its brand, which has used “X” in its name since 2016. Previous Article I've Worked with Oprah Winfrey, Richard Branson and Jeff Skoll. Here are 3 Simple Ways They Supercharge Their Success Next Article Save an Additional $20 on Tykr Stock Screener for a Limited Time