Personalization Is an Overused Buzzword. This Is the Real Future of Ecommerce. Retail media is embracing a model that lets sellers and brands use first-party data to build authentic relationships — and it will change ecommerce forever. Previous Article Considering A Hybrid Work Schedule? Here Are The Pros and Cons Of Each Model Next Article Report: Two Planes That Nearly Collided On Runway Were Both Cleared For Takeoff, Landing