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Shaquille O'Neal Used an Unconventional Strategy to Start His Chicken Restaurant — Here's Why It Worked The NBA Hall of Famer leveraged his 35 million Instagram followers to build buzz around Big Chicken before it even launched. Previous Article Do You Know Your LinkedIn SSI Score? Here's How to Find It and Why It Matters for Your Branding Next Article Inside a Sport Marketing Giant's Playbook for Connecting Big Brands With Rabid Fans
