She Started a Business When She Couldn't Satisfy a European Craving in the U.S. — Now It's Making More Than $10 Million This Year Johanna Hartzheim, co-founder of baked goods subscription company Wildgrain, seized an opportunity to pivot during the pandemic. Previous Article Webinars Are a Popular — But Often Misunderstood — Engagement Tool. Try These 9 Tips to Use Them the Right Way. Next Article An Iconic Brand Is Trying to Change Its Name — and Expand Beyond the Product It Introduced Over a Century Ago