She Started a T-Shirt Side Hustle as a Recent Grad Working at 'People' Magazine. It Led to a DM From Levi's and $400 Million. When Michelle Wahler, co-founder and former CEO of Beyond Yoga, moved to California, she went “full steam ahead” on a new venture. Previous Article Join BJ's for Just $20—It's Practically Free Next Article These Two Cousins Quit Their Day Jobs to Start a Women-Owned Whiskey Company. Here's How They Got Major Backing and Built a Thriving Community Based on Inclusivity.