She Took Her Fitness-Inspired Side Hustle From $2,000 a Month to Nearly $2 Million a Year — After Facing an Entrepreneur's Worst Nightmare Alexa Stimp, owner and founder of The Shoe Fairy, channeled her love of bodybuilding into a lucrative passion project, then full-time business. Previous Article Your Employees Are Struggling — and It's Only Getting Worse. Here's What You Can Do About It. Next Article Get a Costco Gold Star Membership and a $40 Digital Costco Shop Card for $60