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Smart Marketers Use This 4-Step Framework for Every Email Campaign Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork. Previous Article Brands, You're Using Marketing Agencies and Freelancers Wrong. Do This Instead. Next Article 'Get 100X the Work Done': Shopify CEO Tells Employees to Try AI to Get Work Done Before Asking for More Human Workers