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Starbucks Is Abandoning Its City Saturation Strategy — And Closing Hundreds of Stores The coffee giant is shuttering roughly 400 locations nationwide, concentrated in major cities, as part of CEO Brian Niccol’s $1 billion restructuring plan. Previous Article This Exec Builds Massive Industry Events Like the National Restaurant Show. Here's His Strategy. Next Article Culture Isn't a Vibe, it's the System That Decides for Your Company