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Starbucks Is Betting on Protein Cold Foam and a 'Sugar Reduction' to Turn Around Lagging Sales. Here's a Look at the Sweeping Changes. Starbucks’ CEO Brian Niccol plans to revive sales through a spate of company-wide changes. Previous Article What Strong Business Partnerships Can Teach You (If You Let Them) Next Article Why Some Legacy Brands Stay Relevant While Others Fade Into Obscurity
