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Stop Counting Backlinks. Start Counting Brand Mentions. AI-driven search is making unlinked brand mentions increasingly valuable, so marketers should track both backlinks and credible brand mentions while continuing to build links. Previous Article 15-Minute Yoga Practice for the Energy Boost You Need Next Article This IHOP-Applebee’s Combo Restaurant Nearly Tripled Sales. Now the Company Wants 900 More of Them.
