Stop Rewriting Your Corporate Strategy and Mission Statement — Here's How to Start Living It Companies love to roll out refreshed strategies and shiny new mission statements — but if nothing really changes on the ground, what’s the point? Previous Article She Had a Ph.D. He Ran a Steakhouse. They Joined Forces and Run 10 Restaurants Together. Next Article Coca-Cola Is Releasing Coke Made with Cane Sugar. Here's When It's Expected in Stores.