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Stop Using 'Digital Transformation' to Describe Your Business. This Meaningless Buzzword Fails To Spotlight Your Company's Biggest Asset. Businesses must move away from vague buzzwords surrounding “digital transformation” if they hope to genuinely and clearly get their messaging across. Previous Article Malcolm Gladwell's Fears About Remote Work Are Real. It's Your Brain That's Telling You Lies — Here's Why. Next Article Ferrari Reveals Its First Four-Door Model. Just Don't Call It This One Thing.