Success Isn't About Having the Best or Most Original Idea — It's About Resilience. Here's How to Build It. A genius idea is only a small part of what makes a successful company. The rest is your ability to persevere when things aren’t going your way. Previous Article This Tiny Phone Can be the Perfect Tool for Business Owners on the Go Next Article What Makes a Good Leader? Here's What I've Learned After 20-Plus Years as a CEO.