Taylor Swift Just Filed a Trademark That Could Mean Even More Sales: 'I'm So Into This' The singer-songwriter’s Nashville-based LLC TAS Rights Management filed to trademark the term “TAYLOR-CON” with the U.S. Patent Office this week. Previous Article 'Success All Comes Down to Storytelling' How Chef Adrianne Calvo Is Cooking Up Big Business Through Podcasting and Social Media Next Article Revenue is up 40%. Why Am I Still Laying Awake at Night Worrying About Cash Flow?