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Telling Your Brand Story Is Crucial. 4 Steps To Ensure That It Resonates. Your founding story is important, but the way you share it can make — or break — the image of your company. Here are four ways to ensure it translates in a way that resonates. Previous Article A 15-Minute Yoga Practice for Strength, Flexibility, and Calm Next Article 6 Crucial Considerations Before You Buy a Business (as a Shortcut to Starting From Scratch)