The Fear of Innovation and Change May Directly Cost You as an Individual. Here's How. Innovation and change can be scary. But ignoring new ways of doing things has legitimate and tangible costs that can affect all of us. Previous Article Dunkin' Dives Into the Boozy Beverage Market with Spiked Iced Coffees and Teas Next Article How to Become a UPS Driver — Which Now Pays $170,000 a Year When Including Benefits