The 'Lipstick Effect' Exposes a Surprising Truth About Our Priorities in a Recession. Here's How Businesses Can Cash In. Brinn Garner, chief revenue officer of Orveon, talks the ‘lipstick effect’ and what companies need to know about selling amid inflation and recession. Previous Article 3 Ways to Stop Click Farms From Draining Your Ad Budget Next Article 1 Active Stock on Wall Street to Buy Right Now