The Secret Sauce That Keeps Great American Brand Jack Daniel's Thriving After 158 Years Chris Fletcher, Vice President and Master Distiller at Jack Daniel’s, gives us a peek inside oak barrel paradise. Previous Article From Empty Stands to A $500 Million Brand — Meet the Family Behind Baseball's Most Entertaining Team Next Article You Can Use Kickstarter to Build a Multimillion-Dollar Business. Here's Advice From 5 People Who Did It.