This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity. Previous Article The Unseen Reason You Feel So Overwhelmed — and How It Impacts Your Business Next Article This Futuristic Wearable Smartphone Alternative Projects a Screen Into Your Palm — And It's Now Widely Available