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This Entrepreneur Wants to Turn Every Home Into an Urban Farm Jacob Pechenik, CEO and co-founder of Lettuce Grow, explains how he took the seed of an at-home gardening idea and grew it into a sustainable business. Previous Article This Entrepreneur Pranked Mark Cuban on National Television. The Shark Was So Impressed He Offered to Invest $640,000 — in Empty Boxes. Next Article 'First to the Gym, Last to Leave': The Mentality That Drives NFL Great Shawne Merriman's Success