This Family Funeral Home Has Served Its Detroit Community Since 1919. Here’s How It Uses Technology to Stay Relevant.

Antonio Green’s great-grandfather opened James H. Cole Home for Funerals 102 years ago, and Green intends to carry his family legacy forward.

Free Book Preview:
Unstoppable

Get a glimpse of how to overcome the mental and physical fatigue that is standing between you and your full potential.

May
24, 2021

2 min read


This special content series is made possible by The HISTORY Channel®. Watch the incredible stories behind iconic brands, entrepreneurs, and rivalries that drove groundbreaking . Don’t miss the Memorial Day premieres of the documentary series, The Food That Built America at 8/7c followed by The Titans That Built America at 9/8c.

As a new leader helps a company grow, they’ll face a major question: What parts of this stay as they are, and what parts need to evolve?

Now try answering that question at a 102-year-old company in an industry where change is rarely welcome.

That’s Antonio ’s task as the director of his ’s funeral home, the James H. Cole Home for Funerals in . It was opened in 1919 by his great-grandfather, and Green grew up watching how his family served and supported its community. He now wants to carry on that legacy — while also updating the company and setting it up for the next 100-plus years.

He’s adopted new technological tools and expanded his definition of the community his business can serve. And he offers this advice to entrepreneurs — at companies one or 100 years old! — who want to try new things and see what works. 


For more content like this, don’t miss The HISTORY Channel® Memorial Day documentary series event beginning at 8/7c! Watch The Food That Built America, chronicling the origin stories of rivalries behind some of food’s most iconic brands, and The Titans That Built America, that tells the fascinating history of brilliant and sometimes ruthless visionaries behind notable innovations

“We tend to fall into the mindset of, ‘If it doesn’t work, trash it,’” he says. “You might be building something that might be used 10 years down the line, that you don’t even know about. Just because it’s something that doesn’t catch fire right away, don’t abandon it.”

Instead, he says, try new things and constantly monitor their value. Maybe they serve a small role now — but can serve a big one later.

In this conversation, Green explains how he’s implemented that strategy at the James H. Cole Home for Funerals.

No Comments Yet

Leave a Reply

Your email address will not be published.

 

The Abundance Pub (TAP) is a media source dedicated to all things positive in the world. Focusing on Health, Wealth and Happiness. The Abundance Pub serves as repository of positive news articles, blogs, Podcasts, Masterclasses and tips to help people live their best life!

FOLLOW US ON

Message From Founder