This Guy Saved Barbie From Cultural Extinction. He Did It by Asking One Big Question. Not so long ago, sales of the tall, blonde doll were in a death spiral. Now Barbie is back in a big way. Previous Article Confused About Web3? Steve Aoki Dissects His Business to Show How You Can Make Money. Next Article A Machine That Turns Rotten Groceries Into Energy? Meet the Guys Making Waste Useful.