This Is the Most Important Thing You Can Do to Improve Your Business, According to the Co-Founder of a $32 Billion Company At Yum! Brands, which includes KFC, Taco Bell, and Pizza Hut, former CEO David Novak helped grow the company to a market cap of $32 billion. Previous Article There's a $200,000 Diamond-Making Machine For Sale on Alibaba — and That Says a Lot About the Industry Next Article Pumpkin Spice Oat Cups