This is the Real Reason Cracker Barrel’s CEO Is Out — And It Isn’t Because She Changed Anything Cracker Barrel’s CEO did not have awareness of what customers were afraid of losing, and that gap is what cost her the job. Previous Article How Growing Companies Lose Coherence — and What It Costs Them Over Time Next Article 2 Sisters Started a Business That Soothes Babies. It Went Viral and Made $5.3 Million Last Year: ‘Living the American Dream.’