This Matchmaker Won't Apologize for Her $50,000 Minimum — Here's the Secret Weapon She Uses to Play Cupid Barbie Adler founded Selective Search, a luxury matchmaking firm, in 2000 — and has brought together nearly 4,000 happy couples since. Previous Article 3 Things I Learned in the First 3 Months of Starting My Company Next Article Tech CEOs Screwed Up