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This Obscure Product Gained Viral TikTok Fame and Soared to $125 Million in Sales — But 'Steering the Cult' Can Be 'a Little Scary' Sophie Hinchliffe’s social media influence transformed The Pink Stuff from little-known cleaning paste to household name. Previous Article All True Entrepreneurs Share This One Personality Trait, Says the Founder of Spicewell Next Article 5 PR Tips Any Company Can Use to Get Media Coverage