This Philosophy Professor Used Kickstarter to Grow His Business. Now, Popsockets Has Sold More Than 200 Million Units.

Popsockets Founder David Barnett explains how he started the business in part because he got tired of dealing with tangled earbud cords.

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19, 2021

1 min read

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In this with James McKinney, former professor David Barnett relates how laughed at his when he first told them about Popsockets. A few years and more than 200 million sales later, it’s Barnett who’s laughing. Together, he and McKinney discuss topics that include:

  • What you should do if people laugh at your big idea.
  • How he differentiated his campaign in a crowded .
  • Why he cast a wide net when looking at target consumers.
  • His process for making his first hires.

Watch the full video here to see more of their conversation.

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