Value-Based Pricing Has Gotten Popular — But It Doesn't Always Work. Here's How It Could Derail Your Business. Value-based pricing can be effective, but there are significant downsides every founder needs to consider. Previous Article No More 'Press 1 for Service' — Here's How to Bring Phone Systems into the Age of Personalization Next Article Saturn Just Went Retrograde. Here’s What You Can Expect in The Coming Months.