VCs Are Focusing More on Purpose and Less on Profits — Here Are the 5 Things They're Looking For in Founders As venture capitalists become more purpose-driven, businesses need to be aware of the traits they expect to see in founders they see a future with. Previous Article 'We Don't Believe in Work-Life Balance': A Newly-Acquired Startup Just Offered Its 200-Person Team a Choice — Work Weekends or Take a Buyout Next Article At 24, She Immigrated to the U.S. and Worked at Walmart. Then She Turned Savings Into a 'Magic' Side Hustle Surpassing $1 Million This Year.