Want to Be the Next Apple? Here's the Secret Sauce Used By Steve Jobs to Build Consumer Trust There are many marketing and branding strategies out there — but here’s the one Steve Jobs used grow Apple. Previous Article Looking for a Spotless Investment Opportunity? Discover the Best Cleaning Franchises to Own in 2024. Next Article See Inside Royal Caribbean's Most Extravagant Upgrades and a $100,000-a-Week Cabin on Its Icon of the Seas