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'Way for Identifying Humans': Sam Altman's Startup Is Bringing Eyeball-Scanning Orbs to the U.S. The technology will debut in six U.S. cities, including Los Angeles and Miami. Previous Article Chasing Every Marketing Trend? Your Brand Looks Desperate for Attention. Here's How to Stand Out Without Making People Cringe. Next Article Is Your Company Struggling to Innovate? Here's What's Really Holding You Back — and How to Turn Things Around