'We're Not Effective': Starbucks CEO Tells Corporate Employees to 'Own Whether or Not This Place Grows' After layoffs, Starbucks CEO Brian Niccol said in an internal meeting that the company’s operations had to change. Previous Article 3 Signs Your Startup Needs a CTO — But Not As a Full-Time Hire Next Article The Accidental Tech Boom — What AI's Gaming Origins Can Teach Entrepreneurs About Business Breakthroughs