What Do Britney Spears' Perfume, Ghirardelli Chocolate and Toms Shoes Have In Common? They All Use This Overlooked Sales Strategy. Customers want their experience to be as close to what the founder intended as possible. Previous Article 1 Chip Stock Warren Buffett Just Bought Next Article I Couldn't Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure — Flyfishing?
