'What, Like It's Hard?': This Brand-Builder Uses a Marketing Secret to Increase Voter Turnout. It's Working for 2 Million People — and Counting. Mandana Dayani, co-founder of I Am a Voter, has been involved with “some version of activism” for as long as she can remember. Previous Article There's a $300,000 Downside to Switching Jobs, According to a New Report Next Article 43 Things We All Think About During Yoga (Even When We Try Not To)