What Really Makes Up the Heart of Your Brand? Your Employees. Here's How. Employees play a pivotal role as the backbone of an SMB’s brand. This is how you can — and should — build your brand from within. Previous Article 'They Are Broke or Homeless': 3-Year Cruise Passengers Yet to Receive Refunds Are Pursuing Fraud Charges Next Article 'Very Drunk' American Passenger Bites Flight Attendant, Forces Emergency Landing