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Why Marketing Savvy is the Important Attribute of Successful Entrepreneurs For any business to get off the ground, an entrepreneur must know how to attract customers or clients to the company. Previous Article Gen. McChrystal Says You Need a Risk-Taking Mindset to Succeed: 'If You're Not Failing a Certain Percentage of the Time, You're Not Doing Enough' Next Article After Selling RVCA, Pat Tenore Is Back to Building Community, Not Just a Brand