'It's an Addiction': Rise of the Squishmallow, an Irresistible Plush Toy With an Adult Fanbase Unlike traditional plush toys, Squishmallows have attracted a significant adult following, contributing to the “kidulting” trend. Previous Article How Micromanaging Your Creative Team Leads to Mediocrity — and Why Leaders Must Learn to Let Go Next Article Doctor Uses TikTok to Reveal How He Diagnoses ADHD