Apparel Designed to Invite Your Best Experience, From the Inside Out
Asheville, N.C. – June 11, 2025 — Power of Positivity, a global leader in personal growth and inspirational content, today expands its mission into mindful fashion with the launch of The Embody Collection—an apparel line designed to help individuals align their outer expression with their inner transformation. Rooted in the brand’s 16-year legacy of empowering millions worldwide, the collection offers wearable tools for emotional resilience, intentional living, and self-expression
Power of Positivity, the global brand inspiring over 60 million followers, proudly announces the launch of its first-ever apparel line: The Embody Collection. A purpose-driven capsule designed to help people dress not just for style, but for strength, intention, and emotional resilience.
Rooted in Power of Positivity’s 16-year mission to support personal growth, the Embody Collection offers a quiet revolution in what we wear. Each piece is crafted to invite your best experience—designed to help you feel aligned, confident, and grounded in who you’re becoming.
“For years, we’ve nurtured self-empowerment,” says Kristen Butler, founder of Power of Positivity. “Now, we’re helping people express that inner work outwardly—with softness, purpose, and positivity. This collection is for anyone ready to choose how they want to feel.”
The Embody Collection enters the market during a cultural shift toward “quiet strength” apparel and ritual-based fashion—designs made not to shout, but to support journaling, prayer, breathwork, healing, and growth. This collection reflects that shift with clean silhouettes, soothing tones, and mindful messages designed to meet you exactly where you are.
Whether it’s a moment of courage, a reset after stress, or simply a slow morning, each garment in The Embody Collection is designed to support your inner clarity and outward confidence.
The Embody Collection is now available at powerofpositivity.shop
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Press Inquiries, Interviews, or Additional Info:
press@powerofpositivity.com
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