Why this trend took over your social feed
Nothing spreads faster than anxiety on social media. Shocking, scary claims get more clicks, comments, and shares, boosting visibility across social media platforms. Fear-based content grabs our attention because it feels urgent and important (cheers, survival instinct!). But there’s more to this trend’s viral success than just fearmongering.
Cortisol face offers something irresistible: a medical-sounding explanation for why we don’t look our best (and often a magic pill or cream to rectify said problem). Add our collective burnout culture and endless Zoom calls, and you’ve got the perfect recipe for a viral wellness trend. It’s classic social media alchemy—take a grain of scientific truth, add a dash of relatable anxiety, and watch those algorithms do their thing.