There’s no denying that interest in the world of skin care and beauty is popular for preteens. During these years, the pressure to “look good” and “fit in” with friends and schoolmates often intensifies.
Up until recently, however, preteen beauty was largely limited to lip balms, facial cleansers, and a certain infamous apricot scrub. Now, thanks to social media, a new, Sephora-enamored generation of 10- to 12-year-olds have become obsessed with high-quality face products—some of which are overly harsh on young skin.
What is the Sephora 10-year-olds trend?
The so-called Sephora 10-year-olds (or Sephora kids) trend refers to Gen Alpha’s infatuation with the world of high-end—sometimes anti-aging—skincare products. This interest can occur organically, like when a trusted adult or friend shares their favorite products, or via marketing—most often in the form of social media and influencer culture.