Should You Be Worried About the Sephora 10-Year-Olds Trend?

How much do preteens spend on skin care?

Hands holding skincare product

In one recent survey, parents estimated their tween daughters had spent $187 on skincare products and $148 on makeup in 2023—and, in both categories, it was presumed that this number would be higher in 2024. With many trending cleansers and moisturizers beginning at a higher price point, the cost of skincare products could be even greater than estimated.

A matter of legislature?

Woman applying face cream

The phenomenon is so pervasive that California’s now-scrapped bill AB 2491 would have prohibited children 13 years old and younger from buying over-the-counter skincare products that contain vitamin A derivatives, such as retinoids, glycolic acid, and vitamin C. In the bill’s brief, medical experts cite redness, peeling, topical dermatitis, and swelling as potential consequences for using harsher preventive ingredients on young skin.

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