This Husband and Wife Team Will Send Personalized Kicks to Your Door

The CEO of an online sneaker retailer shares how his company combines tech and human taste-making to send curated boxes to costumers.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!

December 22, 2020 4 min read

Opinions expressed by Entrepreneur contributors are their own.

If you love or want to up your shoe game, the husband-and-wife duo behind Kicksnation wants to help you track down your next pair. Tamir Buchler is the co-founder and CEO of Kicksnation, a personal styling service that focuses on the modern sneaker wardrobe. Buchler is a repeat entrepreneur with more 15 years of experience in senior management leadership roles at technology-based, online and direct-to-consumer companies. He spoke with to discuss his company’s rapid growth and his advice for entrepreneurs.

Jessica Abo: Tamir, what were you and your wife Racheli doing when you both came up with this idea for What problem were you trying to solve?

Tamir Buchler: I was working at a custom home hair color company called for a couple of years and got really exposed to the concept of online. I came home one day and told my wife, I just didn’t understand how this concept wasn’t more widespread, particularly in the world of sneakers.

We decided to go off on this journey together and put together personalized boxes of sneakers for our friends, and friends of friends, who were interested in allowing us to curate that experience for them. We set out to create a frictionless experience by curating a try before you buy sneaker box with three pairs in every shipment.

Our original thesis was that people would be spending more time shopping online than they would in brick and mortar. And that malls inherently were going to suffer as a result. However, we knew that the mall experience and the in-person experience created certain opportunities that weren’t available online. For example, when you walked into a shoe store, you inherently had a try-before-you-buy experience. Well, no one was doing that online. And so we looked at that as an opportunity. And when you marry that with the concept of personalization, it just made a ton of sense.

How does the process work?

Buchler: You come to our site and take a short quiz. We learn a little bit about who you are and what your specific needs are. We run that information against some proprietary technology that we have in the backend, and we pair you with a personal stylist. Your stylist will curate a specific shipment for you containing three pairs of shoes for you to try before you buy. We’ll send a shipment to your house, you try the shoes on for size and for style, keep what you like, send back what you don’t. Shipping and returns are always free.

What’s the price point for Kicksnation?

Buchler: We charge a $15 styling fee to put together your curated sneaker box. When you take your quiz, you’ll be able to set your price range for each sneaker that you select. Prices can range anywhere from $150 up to $350 per sneaker. We’re all about giving you what you want, but not what you expect. And there’s nothing better than getting a box of three pairs of shoes to your house and not knowing exactly what they are, only knowing that it’s what you asked for. That’s a huge component to this, and it makes our offering that much more compelling.

And when it comes to giving back, how does pay it forward?

Buchler: We’re going to be kicking off a partnership with Soles4Souls. It’s an amazing nonprofit whose mission is to fight poverty and protect the environment through the distribution of shoes and clothing to people across the globe. Anytime you purchase a pair of shoes from us, you can send back a used pair, or two or three, and use the prepaid shipping label provided, and we’ll extend the life of your sneakers by getting them out to the hands of someone in need through our partnership with Soles4Souls.

You’ve experienced rapid growth in your first six months. What advice do you have for an entrepreneur about to launch a ?

Buchler: When you take off on your journey, there is not going to be enough time in the day to get done what it is you need to get done. That’s going to be one of the first things that you realize. Something that we have started to believe in is the concept of getting one big thing done every day. What’s the one big accomplishment you can achieve in that day? And if you think about stitching together 365 days of big things, you’re going to be successful.

Related: How This Entrepreneur Is Bringing Childbirth Education to Expecting Parents

No Comments Yet

Leave a Reply

Your email address will not be published.


The Abundance Pub (TAP) is a media source dedicated to all things positive in the world. Focusing on Health, Wealth and Happiness. The Abundance Pub serves as repository of positive news articles, blogs, Podcasts, Masterclasses and tips to help people live their best life!


Message From Founder