Toxic Competition Can Destroy Your Business. Here's How to Build a Culture of Co-Creation. The authors of the new book, “The Third Paradigm: A Radical Shift to Greater Success,” discuss the positive power of co-creation in business. Previous Article 3 Software Application Stocks Garnering Attention for Potential Returns Next Article He Decided to Join the Marines on 9/11 and Deployed 3 Times. Now, the Leadership Tactics He Learned Are Helping Him Grow a Spooky Business.